Online Course

VALUE SELLING IN PRODUCT MANAGEMENT

Transform products into value for your customers and enjoy profitable sales growth.

  • Gain knowledge that increases your market value as a professional and opens new opportunities in the world of marketing.

  • Developed based on proven practices and marketing tools used by top FMCG companies.

  • Acquire practical skills that you can immediately apply in your daily work.

  • Step-by-step video tutorials (12+ hours) will guide you as if you were working alongside me—conducting analyses and developing product strategy concepts.

  • What’s Included in the Training:
    450+ high-impact slides packed with practical insights
    110 real-world examples from a wide range of product categories
    5 in-depth case studies that show how top brands apply these strategies in practice

Access from anywhere in the world

Learn at your own pace

Gain knowledge from an experienced practitioner

Use industry-leading tools

Case studies from top FMCG companies

COURSE CONTENT

  • Introduction to Product Management
  • Marketing, strategic, and operational tools used by a professional product/category manager
  • Marketing analysis as the foundation of effective product management – introduction
  • Marketing Analysis in Practice
    – Sales report analysis
    – Market analysis
    – Competitor product analysis
  • Marketing Analysis in Practice – Consumers and Their Needs
  • Product Marketing Strategies
  • How to Create a “Value Selling” Product Strategy
    From product concept to consumer validation
  • How to Prepare a Business Case for a New Product
  • Commercialization of a New Product and Its Marketing Plan
  • How to Effectively Manage a Category/Product Over Time

WHAT YOU WILL LEARN

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THIS COURSE INCLUDES:

DETAILED COURSE OUTLINE

Introduction to Product Management

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VALUE SELLING IN PRODUCT MANAGEMENT