Scrolling through today’s internet—especially social media and ads—you might get the impression that AI is already replacing humans.“With this AI app, you can write a

Why do some companies entrust marketing to a Product Manager, while others rely on a Brand Manager? Is it just a difference in job titles – or

Does the role of a product manager look the same in an IT company and an FMCG company? It’s only seemingly the same. Even though the

Sharing knowledge with managers and entrepreneurs who invest in themselves and their skills is more than just a job for me. It’s a passion, an

Over the past few years, I’ve had the opportunity to work alongside marketing departments on brand and new product strategies in Poland, as well as

It’s estimated that around 70–90% of new products fail after being introduced to the market. Why do so many new products end in failure? My

How much should we allocate for marketing? This is one of the most frequently asked questions I’ve received from company managers since I began my