Sharing knowledge with managers and entrepreneurs who invest in themselves and their skills is more than just a job for me. It’s a passion, an

Over the past few years, I’ve had the opportunity to work alongside marketing departments on brand and new product strategies in Poland, as well as

It’s estimated that around 70–90% of new products fail after being introduced to the market. Why do so many new products end in failure? My

How much should we allocate for marketing? This is one of the most frequently asked questions I’ve received from company managers since I began my

In order to strengthen the global position of Poland’s furniture industry—currently the world’s fourth-largest furniture exporter—the Polish Agency for Enterprise Development has launched a project

On March 27, 2018, I had the honor of delivering a short lecture on brand building in the travel industry at the Copernicus Science Centre