I support companies and marketers through strategic consulting and practical training.
For over 30 years, I have worked in marketing — holding managerial roles in international companies such as Carlsberg Polska, Tchibo, Leaf Poland, Reckitt Benckiser, and Selena Group.
I introduced iconic Polish brands like Harnaś beer, Karmi beer, and AHA sesame snacks to the market.
Since 2005, as an independent consultant, I have been supporting the growth of companies, brands, and products in both FMCG and B2B sectors.
I have delivered strategic marketing projects for organizations such as Orange, Nestlé, Panasonic, Lorenz, the EBRD, and BZ WBK / Santander.
For Selena Group (Tytan Professional), I led comprehensive projects covering marketing strategy and product portfolio development for subsidiaries in the USA and Brazil.
For nearly 20 years, I have been teaching marketing in MBA programs. I am the first Polish lecturer honored by Executive MBA students at the Warsaw University of Technology Business School with the The Highest Ranked Professordistinction.
I am also the founder of Brand Academy, through which I have trained hundreds of marketers from Polish companies and global corporations over the past two decades.
Now available — e-book:
PRODUCT STRATEGY WITH AI IN ONE HOUR
A 68-page e-book packed with practical knowledge and a proven methodology for building a complete product strategy in just one hour using 7 ChatGPT prompts.
It also includes 6 additional prompts for creating your first concept visuals for ads and social media posts in Canva.
Coming soon: Online Course
MASTERCLASS IN PRODUCT MANAGEMENT FOR FMCG
The first truly comprehensive online course in product and category management designed for FMCG and consumer-goods marketers.
62 video lessons packed with practical examples and ready-to-use tools you can apply immediately in your daily work.
The course is based on methods and materials I use in Executive MBA programs — real examples and case studies from business practice.
MARKETING TEAM SKILLS DEVELOPMENT
Knowledge, hands-on exercises and real case studies from 30 years of experience.
My training programs are built on FMCG best practices and my own professional experience.
This means participants learn from real examples and case studies based on proven marketing management methods — from brand and product strategy to market analysis and collaboration with sales teams and advertising agencies.
At the same time, they discover new technologies that significantly accelerate and simplify daily marketing work.
INDIVIDUAL SKILLS DEVELOPMENT
I’ve achieved more in marketing than I ever dreamed of — and along the way, I discovered a passion for sharing what I’ve learned, something I’ve been doing for over 20 years.
My goal is to help you become a more effective marketer — someone who not only delivers results, but also inspires others and finds real satisfaction in well-executed work and the success that comes with it.
BUSINESS GROWTH, BRAND BUILDING, MARKET ENTRY STRATEGIES
I support companies that need precise, mature strategic decisions. I handle every project personally — from analysis to final recommendations — so you receive not just a presentation, but a real direction based on my 30 years of experience.
I help clarify priorities, build competitive advantage, and accelerate business growth. No unnecessary theory. Full accountability for the outcome.
SOLVING A SPECIFIC CHALLENGE IN A SHORT, INTENSIVE SESSION
Hourly consultations are the ideal format when you need immediate support with decisions related to product, strategy, communication or marketing analysis.
We focus only on what matters most — so that after the session you know exactly what to do and why.
The first conversation is free and without obligation — we’ll determine whether I can genuinely help your company.
Marketing in practice: case studies, inspiration and tools for managers
In many FMCG markets across Europe, discounters have become or are heading to be the most powerful retail channel. Their rapid expansion is reshaping pricing, margins, innovation pipelines and brand strategies across the entire industry. I remember a conversation with
I was once asked by a company in central Poland — a producer of fruit and vegetable preserves, mainly manufacturing for Biedronka — to run a workshop for their management team on brand building. The company wanted to create its
I’ve selected a few quotes that perfectly capture where the world of brands is heading. “The rise of artificial intelligence doesn’t necessarily create new challenges for brand leaders – but it accelerates and exacerbates the existing ones – exponentially.” “If
