I create brand, product and offer strategies that drive sales, margins and growth — drawing on 30 years of experience in FMCG and B2B (Carlsberg, Reckitt, Tchibo) and real case studies from completed projects.
Strategic projects delivered in Poland, Europe, the USA and Brazil
Years of teaching in MBA programs
Marketers trained through Akademia Marki
Months spent in the USA and Brazil developing Route-to-Market strategies (still being implemented today)
As Vice President of Marketing at Carlsberg Polska, I launched the Harnaś and Karmi brands. At Leaf Poland, I created the AHA sesame snacks and Chałwa Królewska brands. I have also worked with Tchibo, BOLS, SMG, Reckitt Benckiser, and Selena Group, where I served as Global Director of the Adhesives and Sealants Division.
Since 2005, I have been supporting FMCG and B2B companies as a strategic consultant. In 2018, commissioned by the Polish Agency for Enterprise Development (PARP), I developed a global brand strategy for the Polish furniture industry.
In 2021–2022, I spent 10 months in the USA and Brazil developing growth strategies for local subsidiaries of Selena Group.
For over 20 years, I have been teaching marketing through my proprietary Akademia Marki program and in MBA programs.
I am the first Polish lecturer of the Executive MBA at the Warsaw University of Technology Business School to be awarded the title “The Highest Ranked Professor.”
Now available — e-book:
PRODUCT STRATEGY WITH AI IN ONE HOUR
A 68-page e-book packed with practical knowledge and a proven methodology for building a complete product strategy in just one hour using 7 ChatGPT prompts.
It also includes 6 additional prompts for creating your first concept visuals for ads and social media posts in Canva.
Coming soon: Online Course
MASTERCLASS IN PRODUCT MANAGEMENT FOR FMCG
The first truly comprehensive online course in product and category management designed for FMCG and consumer-goods marketers.
62 video lessons packed with practical examples and ready-to-use tools you can apply immediately in your daily work.
The course is based on methods and materials I use in Executive MBA programs — real examples and case studies from business practice.
INDIVIDUAL SKILLS DEVELOPMENT
I’ve achieved more in marketing than I ever dreamed of — and along the way, I discovered a passion for sharing what I’ve learned, something I’ve been doing for over 20 years.
My goal is to help you become a more effective marketer — someone who not only delivers results, but also inspires others and finds real satisfaction in well-executed work and the success that comes with it.
BUSINESS GROWTH, BRAND BUILDING, MARKET ENTRY STRATEGIES
I support companies that need precise, mature strategic decisions. I handle every project personally — from analysis to final recommendations — so you receive not just a presentation, but a real direction based on my 30 years of experience.
I help clarify priorities, build competitive advantage, and accelerate business growth. No unnecessary theory. Full accountability for the outcome.
SOLVING A SPECIFIC CHALLENGE IN A SHORT, INTENSIVE SESSION
Hourly consultations are the ideal format when you need immediate support with decisions related to product, strategy, communication or marketing analysis.
We focus only on what matters most — so that after the session you know exactly what to do and why.
The first conversation is free and without obligation — we’ll determine whether I can genuinely help your company.
MARKETING TEAM SKILLS DEVELOPMENT
Knowledge, hands-on exercises and real case studies from 30 years of experience.
My training programs are built on FMCG best practices and my own professional experience.
This means participants learn from real examples and case studies based on proven marketing management methods — from brand and product strategy to market analysis and collaboration with sales teams and advertising agencies.
At the same time, they discover new technologies that significantly accelerate and simplify daily marketing work.
READY FOR THE NEXT STEP?
The first 30-minute consultation is completely free and comes with no obligation. We’ll discuss your challenges and see whether I can genuinely help.
Marketing in practice: case studies, inspiration and tools for managers.
Two cans. One shelf. The same week. On the left: Coca-Cola Zero Caffeine, in black and gold, with the message “new look, same taste”. On the right: Pepsi Strawberries ‘n’ Cream, pink and yellow, but with red as the dominant
I recently spoke with a marketing director at a large corporation. She talked about headquarters. About limitations. About the feeling that local teams often have little real influence. As I listened, I remembered a story from 24 years ago. It
Anatomy of a Brand | Case Study #1 By Tomasz Ziółkowski | Brand Strategy Consultant | 30 years in FMCG A few months ago, I was working on a brand strategy project for a cosmetics company. During one of our sessions,
