Not every new product is an innovation – and not every innovation is the same.Some create global markets, others merely damage the category and erode

Yesterday, I came across a flyer from La Roche-Posay promoting their new SPF 50+ fluid with an innovative filter protecting against ultra-long UVA rays. Although

Scrolling through today’s internet—especially social media and ads—you might get the impression that AI is already replacing humans.“With this AI app, you can write a

Why do some companies entrust marketing to a Product Manager, while others rely on a Brand Manager? Is it just a difference in job titles – or

Does the role of a product manager look the same in an IT company and an FMCG company? It’s only seemingly the same. Even though the

Sharing knowledge with managers and entrepreneurs who invest in themselves and their skills is more than just a job for me. It’s a passion, an

Over the past few years, I’ve had the opportunity to work alongside marketing departments on brand and new product strategies in Poland, as well as

It’s estimated that around 70–90% of new products fail after being introduced to the market. Why do so many new products end in failure? My