Build your FMCG marketing career with practical skills and proven methods,

My online courses, training programs and e-books…

What connects them all? 

They are built on more than 30 years of hands-on experience in FMCG marketing, enriched with real examples and case studies from multiple categories, markets and countries.

I’ve achieved far more in marketing than I ever imagined — and along the way, I discovered a passion for sharing what I’ve learned, something I’ve been doing for over 20 years.

My goal is to help you become a more effective FMCG marketer — someone who not only delivers strong results, but also inspires others and finds real satisfaction in meaningful, high-quality work.

JUST RELEASED!

NEW RELEASE — E-BOOK

PRODUCT STRATEGY WITH AI IN 1 HOUR

A 68-page e-book packed with practical knowledge and a proven methodology for building a complete product strategy in just one hour using 7 ChatGPT prompts.

You’ll also get 6 additional prompts for creating your first concept visuals for ads and social media posts in Canva.

Price — 25 EUR

Learn more

My E-Books

Knowledge that drives your success in marketing and business.

Explore e-books based on proven marketing practices that will help you plan better, act faster, and achieve your sales goals — with AI, insights, and tested tools that really work.

E-Book

Inspiration
Effective Product marketing

An e-book guide to the “Value Selling” approach to product strategy. It provides practical knowledge and clear guidance on how to create an offer that customers notice, understand, and want to buy. It explains the Value Selling concept and shows how to apply it when developing a winning product strategy.

Download your free copy

E-Book

New skills
AI in marketing practice

An e-book packed with 68 pages of practical knowledge, a proven methodology for building a product strategy in just one hour using 7 ChatGPT prompts, plus 6 additional prompts for creating your first concept visuals for ads and social posts in Canva.

Learn more

My Online Courses (to be released in English soon)

You learn whenever you have time and from any place.

In these courses, I share proven marketing methods and tools that I’ve been successfully using for many years. You’ll find real examples, case studies, and ready-to-use templates you can apply immediately in your daily work.

Check out the free sample lessons and see for yourself. I guarantee that even with several or more years of experience, you’ll discover a solid dose of inspiration and practical suggestions that can help you become a true leader.

Online Course

  • 12h video

Master Course
Product & Category Management

A practical masterclass that shows you how to manage a product and a category — from strategy to commercialization — exactly the way top FMCG companies do it.

Become the kind of product manager the biggest brands are looking for — start with the right skills.

Notify me when it’s available.

Online Course

  • 4h video

Skills Development
Product & Category Management

A practical masterclass that shows you how to analyze the market, the category, and sales performance — from raw data to insights and recommendations — exactly the way top FMCG marketers do it.

Develop the skills that open the door to the top league of marketing.

Notify me when it’s available.

Online Course

  • <1h video

Narzędzia marketingowca
Zarządzanie ceną i marżą

How to set prices, plan margins, and manage profitability — the P&L is a tool every brand and product manager should master.
Gain the skills that immediately elevate the quality of your recommendations and your conversations with finance and sales teams.

Notify me when it’s available.

Online Course

  • <1h video

New skills
AI in marketing practice

A practical, fast-track online course  that shows you how to build a complete product strategy in just one hour — using a proven framework and AI prompts that guide you step by step from insight to positioning and communication.
Develop the skills that help you create sharper strategies, make better decisions, and move from concept to execution with confidence — even under tight deadlines.

Notify me when it’s available.

Individual Consultations

LET'S TALK

SOLVING A SPECIFIC CHALLENGE IN A SHORT, INTENSIVE SESSION

This is the best option if you:

• are facing a challenge related to a marketing project or task and need focused, practical support
• are planning to change jobs and want advice on the right direction to take
• have passed the initial CV screening and want to prepare well for the interview to increase your chances of getting the offer

Your first consultation is free and without obligation — we’ll check whether I can genuinely help you or your company.

Testimonials

„The Value Selling in Product Management course has been of great value to me. The topics were presented in a very clear and practical way, allowing me to implement the proposed solutions almost immediately – and most importantly, I can see that they work. I give it 5 stars and recommend it to anyone who truly wants to develop their marketing skills.”
Anna Burak
Anna BurakBrand Manager, Dobrowolscy Sp. z o.o.
„I can wholeheartedly recommend Tomasz as a top-class marketing leader. His knowledge and strategic vision are second to none. His invaluable skills have had a tremendous impact on my professional growth.”
Isabel Martorell Gonzalez
Isabel Martorell GonzalezSenior Marketing Manager - Region W. Europe, S. America, Selena Group
„Tomasz combines top-class expertise in marketing and sales, strong analytical skills, and broad, diverse professional experience with exceptional managerial competencies. He stands out through his mature, responsible, and flexible leadership in both projects and the teams he manages"
Adam Bajer
Adam BajerSenior Division Manager - Region: East Europe, Asia, Selena Group,
"Tomasz is an experienced marketing expert who has a sharp understanding of consumer needs and knows how to address them effectively. He brought the right momentum to the marketing activities of the PolSEFF program during its crucial launch phase. He is also a highly valued and well-liked lecturer in the Executive MBA programs at SBPW – one of the highest-ranked business schools in Poland."
Robert Patterson
Robert PattersonProject Manager for PolSEFF - EBRD, Wykładowca Executive MBA w Szkole Biznesu Politechniki Warszawskiej
"Good marketing training should inspire, but also teach how to use practical tools in everyday work. It is rare to find a program where the balance between theory and practice is so well struck. The trainings led by Tomasz Ziółkowski meet both criteria – they are engaging and inspiring, yet also highly practical, ready to be applied the very next day in our daily work."
Joanna Rewaj
Joanna RewajDyrektor, Corporate Communication Brand Strategy & identity Development, TP S.A.
""It structures knowledge, exposes the most common mistakes, and demonstrates best practices. The insights gained help in choosing the right research, writing a better research brief, and conducting a proper analysis of the results."
Renata Giełażewska
Renata Giełażewska Brand Manager, Business Unit Adhesives, Henkel Polska
"I highly value my collaboration with Tomasz. He helped me better understand customer needs and build a brand and product portfolio strategy. Tomasz is highly motivated and constantly seeks innovative marketing solutions. He is a credible and valuable consultant who works effectively with his clients. I am confident that we will continue our cooperation in the future."
Seweryn Kubicki
Seweryn KubickiSales Support Director, Członek Zarządu, Cersanit, Polska
"The trainer’s experience!!! The way of presenting and conducting the training is far above the average level of Polish courses."
Agnieszka Nadstawska
Agnieszka NadstawskaSenior Brand Manager, Hochland Polska,
"Tomasz brought to the EBRD project extensive expertise in consumer marketing and an excellent knowledge of the Polish market. His creativity and ability to craft effective sales messages and marketing plans enabled us to attract new business clients."
Simone Anzböck
Simone AnzböckSenior Consultant - DAI Europe, Wielka Brytania (Obecnie: Career Coach)
"I highly recommend Tomasz Ziółkowski’s training to anyone who values practical knowledge supported by numerous real-life marketing examples from the market."
Katarzyna Konowrocka
Katarzyna KonowrockaProduct Management "Waterfproofing", Henkel Central Eastern Europe, Wiedeń
"A professional trainer with many years of business experience across various product categories, offering plenty of practical exercises and case analyses. The theoretical part is delivered through the eyes of a practitioner, while the practical part is enriched with real-life examples and the perspective of someone who has gone through all levels of an organization. I definitely recommend it."
Jarosław Serednicki
Jarosław SerednickiJunior Brand Manager, Hochland
"This training has given me a great deal. It helped me organize and structure my knowledge. Many people have expertise and an interest in marketing, but not everyone can talk about it with passion, sharing engaging case studies in an interesting and creative way. Tomek Ziółkowski is exactly that kind of person."
Michał Leszczyński
Michał LeszczyńskiStrategic Director, Testardo Red Cell

Insights & Inspiration

Marketing w praktyce: case studies, inspiracje i narzędzia dla menedżerów

The Promotion That Took Me to Tokyo

December 18, 2025

Sometimes creativity — and the extra effort put into a marketing project — brings not only results, but also unexpected opportunities.In my case, it took me all the way to Tokyo. For several years, I worked with Panasonic on the

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