Sharing knowledge with managers and entrepreneurs who invest in themselves and their skills is more than just a job for me. It’s a passion, an adventure – and a true privilege.
My journey began in 2006, when I started teaching marketing analysis and research at the Warsaw University of Technology Business School. Not long after, I added courses in brand management and marketing communication.
A year later, I received an incredible honor – the Executive MBA students at that school awarded me the title of “The Highest Ranked Professor.” I was the first Polish lecturer to earn this recognition, competing with faculty from prestigious partner schools like London Business School and HEC Paris. That moment confirmed something I deeply believe: real-world, hands-on marketing knowledge is incredibly valuable for business leaders.
Since then, I’ve had the pleasure of teaching at ICAN Institute, the French Institute of Management, and WSB University, among others.
This past weekend, I returned to the classroom again – this time at WSB Merito University in Poznań, where I led a session on strategic marketing. I’m glad to say that even after all these years, the energy and openness of MBA participants still inspire me.
Especially because, for many professionals outside the marketing world, our field can seem unintuitive – even abstract at times. And yet, the participants were eager to explore new tools, frameworks, and strategic approaches.
That gives me enormous satisfaction – and motivation to keep sharing what I’ve learned through practice (and what I continue to learn myself).
Very soon, I’ll be launching the result of many months of work: a hands-on online course designed for product and category managers, as well as marketers working with limited budgets.
Over the years, I’ve seen too many companies launch new products without a clear value proposition. The result? Sales that fall short of expectations.
That’s why I created this course – to show, step by step, how to build strong and competitive positioning and how to manage products and categories in a way that maximizes their commercial and financial potential.
Check back soon – I’ll be sharing all the details.And if you’ve ever had that nagging feeling that something’s just not right in your product’s communication – leave a comment. I’d be happy to talk.
