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e-Book
Skills Development
Product and Category Management
 
															A Guide to the “Value Selling” Product Strategy
HOW TO SELL VALUE, NOT JUST A PRODUCT
Why Even Great Products Don’t Sell
Without a unique value strategy, they get lost in the crowd. Learn how Value Selling makes the difference.
0,00 zł
TESTIMONIALS
						„The Value Selling in Product Management course has been of great value to me. The topics were presented in a very clear and practical way, allowing me to implement the proposed solutions almost immediately – and most importantly, I can see that they work. I give it 5 stars and recommend it to anyone who truly wants to develop their marketing skills.”					
									 
											
						„I can wholeheartedly recommend Tomasz as a top-class marketing leader. His knowledge and strategic vision are second to none. His invaluable skills have had a tremendous impact on my professional growth.”					
									 
											
						„Tomasz combines top-class expertise in marketing and sales, strong analytical skills, and broad, diverse professional experience with exceptional managerial competencies. He stands out through his mature, responsible, and flexible leadership in both projects and the teams he manages"					
									 
											
						"Tomasz is an experienced marketing expert who has a sharp understanding of consumer needs and knows how to address them effectively. He brought the right momentum to the marketing activities of the PolSEFF program during its crucial launch phase. He is also a highly valued and well-liked lecturer in the Executive MBA programs at SBPW – one of the highest-ranked business schools in Poland."					
									 
											
						"Good marketing training should inspire, but also teach how to use practical tools in everyday work. It is rare to find a program where the balance between theory and practice is so well struck. The trainings led by Tomasz Ziółkowski meet both criteria – they are engaging and inspiring, yet also highly practical, ready to be applied the very next day in our daily work."					
									 
											
						""It structures knowledge, exposes the most common mistakes, and demonstrates best practices. The insights gained help in choosing the right research, writing a better research brief, and conducting a proper analysis of the results."					
									 
											
						"I highly value my collaboration with Tomasz. He helped me better understand customer needs and build a brand and product portfolio strategy. Tomasz is highly motivated and constantly seeks innovative marketing solutions. He is a credible and valuable consultant who works effectively with his clients. I am confident that we will continue our cooperation in the future."					
									 
											
						"The trainer’s experience!!! The way of presenting and conducting the training is far above the average level of Polish courses."
					
									 
											
						"Tomasz brought to the EBRD project extensive expertise in consumer marketing and an excellent knowledge of the Polish market. His creativity and ability to craft effective sales messages and marketing plans enabled us to attract new business clients."					
									 
											
						"I highly recommend Tomasz Ziółkowski’s training to anyone who values practical knowledge supported by numerous real-life marketing examples from the market."					
									 
											
						"A professional trainer with many years of business experience across various product categories, offering plenty of practical exercises and case analyses. The theoretical part is delivered through the eyes of a practitioner, while the practical part is enriched with real-life examples and the perspective of someone who has gone through all levels of an organization. I definitely recommend it."					
									 
											
						"This training has given me a great deal. It helped me organize and structure my knowledge. Many people have expertise and an interest in marketing, but not everyone can talk about it with passion, sharing engaging case studies in an interesting and creative way. Tomek Ziółkowski is exactly that kind of person."					
									 
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