Global corporations and local companies across four continents have benefited from my 30 years of experience.
Consumers don’t need another product.
They need a reason to choose it.
It is estimated that as many as 70–90% of new consumer products fail on the market. Why?
The answer is relatively simple: most products do not offer new or additional value to consumers and fail to stand out from the competition.
Even an innovative product can fail if it lacks a clear strategy for:
positioning,
marketing support,
the right distribution channel, or appropriate pricing.
This problem is particularly common among companies whose brands are not in the TOP 3 of their product categories. With spontaneous brand awareness below 5%, they are too weak to compensate for the lack of a strong value strategy on the product side.
In such cases, it is the products themselves that must take on an additional role — building the brand by attracting new consumers.
My Consulting Services at a Glance
Who I am:
I’m a marketer and international consultant, MBA lecturer, trainer, and author of online courses and publications.
Who I help:
Although I gained my experience working with large international corporations, today I bring the most value to companies whose brands challenge the status quo and seek effective ways to compete with market leaders.
What I do:
I support companies in their growth by combining marketing and sales experience across various consumer sectors — helping them achieve their business goals effectively.
What I offer:
I help companies grow by building growth strategies and implementing tailored solutions that combine experience, best practices, and innovative thinking.
When my expertise makes the difference
A company plans to introduce products under a new brand but lacks the marketing resources or team capabilities to develop a comprehensive brand strategy and architecture.
The brand and its visual identity generate undesirable associations or fail to stand out in a competitive environment. The company plans to introduce new products supported by a stronger, more distinctive brand identity.
The company lacks a proven process for developing products that stand out from the competition and deliver new value to consumers.
The company has ideas for new products but doesn’t know how to assess their sales potential or how to effectively manage the entire commercialization process — from concept to market launch.
The company has an extensive product portfolio, but many items underperform or generate low margins. The goal is to increase sales, improve profitability, and simplify the portfolio.
The company exports its products to foreign markets but now aims to enter one of them in a more strategic way. However, it lacks the in-depth market knowledge needed to define the optimal entry strategy.
The company wants to make better use of digital channels in its marketing activities and update its website to align with current trends and its overall business strategy.
The company does not see a tangible impact of its marketing activities on sales or profitability — despite launching new products and running promotional campaigns.
The company has adopted a new strategy or is growing rapidly and recognizes the need to realign its marketing structure and competencies to match the new business context.
I am one of the few marketing consultants who combine experience gained in international corporations, family-owned businesses, and as an entrepreneur.
This mix allows me to provide recommendations that are both practical and actionable — driving real business results and measurable sales growth.
Working with me means combining quality with efficiency. I personally lead every project, and since I operate without the overhead of a large consulting structure, you invest only in the real value I deliver.
I don’t just advise — I guide, inspire, and teach, helping your organization continue to grow long after our collaboration ends.
For years, I have lectured in MBA programs, trained marketing professionals, and created online courses. My articles on marketing have been published in Harvard Business Review Polska, Marketing & Media Polska, Brief, and Marketer+.
Marketing is my passion — that’s why I fully engage in every client project.
Although I have extensive experience working with some of the world’s leading corporations, I especially value partnerships with smaller companies — those that share the same drive to move fast and implement innovative solutions.
I create and implement insight-driven marketing strategies — fueling innovation and driving profitable growth.
I work with my proprietary Product Value Pyramid model.
This tool reveals the level of consumer value a company’s products deliver — and what needs to be done to move them higher.
Most market launches are mere imitators.
I help marketing teams rise above that — creating products built on insights and mini-innovations. That’s where category leaders are made and strong brands are born.
As a result, the companies I work with gain a competitive edge, sell more, and do it more profitably.
In my consulting work, I use proprietary models and proven methodologies that help companies better define their brands, create unique value propositions, and successfully bring innovations to market.
The examples below highlight some of the tools I use.
Marketing Growth Cycle™
The Marketing Growth Cycle™ is a tool that outlines the full cycle of skill development for marketers and marketing teams.
It is also a proven process applied across various marketing projects — guiding teams toward achieving their goals while minimizing the risk of market failure.
Product Positioning Matrix
For projects focused on developing and implementing portfolio growth and new product strategies.
Brand Identity Prism
In projects focused on developing and implementing brand strategies, I use the Brand Identity Prism — a tool I first applied in 2003 while defining the brand strategy for Harnaś beer.
Since then, it has helped many companies — from FMCG to the IT sector — structure and simplify complex strategic brand challenges.
32+ years of experience in marketing
years of experience in global and local companies
Tangible results – concrete increases in sales and market share
Strategies tailored to the specifics of your company and market
Expertise in international expansion and RTM strategies
Increased efficiency and capability building of the marketing department
