After completing this training, participants will be able to define the identity of an existing or new company brand, propose a development strategy for its product portfolio, and determine its positioning.
They will also learn how to build brand value and understand the key factors that contribute to leveraging a brand’s growth potential in sales.
This training will develop the following skills:
The training sessions led by Tomasz Ziółkowski meet both criteria – they are engaging, inspiring, and practical, ready to apply the very next day in our daily work.
In short: there’s no doubt that every brand manager could use a solid dose of brand marketing philosophy combined with a practical guide on how to create and implement a brand strategy.
8:45 – 9:15
Registration and networking over coffee
9:15 – 13:00
Latest Marketing and Consumer Trends
What every marketer should know today.
Why is it Worth Building Your Own Brand?
Why machines and production facilities do not determine a company’s true value.
What Are the Key Factors Behind Sales Growth or Decline?
The latest discoveries in the field of marketing.
14:00 – 17:00
How to Lay the Foundations for a Strong Brand?
The secrets behind the success of leading brands.
How to Define Brand Identity and Why Its Absence Spells Failure?
The key to building long-term brand value.
9:00 – 13:00
How to Turn Brand Identity Into Concrete Marketing Actions?
Building competitive advantages based on brand strategy.
How to Define Product Strategies for a Brand?
Positioning and effectively promoting products.
14:00 – 17:00
How to Launch New Products Under an Existing Brand Umbrella?
Utilizing the synergy between an established brand and the potential of new products.
How to Create a Thoughtful Brand Architecture?
Structuring a brand’s product offering so that sub-brands and product lines are clearly understood by consumers.
