E-BOOK

E-BOOK - GUIDE TO THE PRODUCT MARKETING STRATEGY “VALUE SELLING” - CEO EDITION

HOW TO SELL VALUE, NOT JUST A PRODUCT

An explanation of the Value Selling concept and how to apply it to product strategy development.
Ready-to-use templates and tools to help product managers structure their strategic work — including the Positioning Card, Portfolio Matrix, and Product Financial Sheet.
Practical tips on how to use AI to work faster and more effectively on a truly differentiated product strategy.
Guidelines on how to implement Value Selling within your organization — even if you’re the only one driving a strategic approach.

32+ years of experience in marketing

20 years of experience as a trainer and MBA lecturer

Executive MBA lecturer at PW, ICAN Institute, FIZ, and Merito
The first Polish lecturer awarded the title “Highest Ranked Professor” at the Warsaw University of Technology Business School MBA program
Hundreds of marketers and managers trained

An internationally recognized expert

🏆 Top-rated Executive
MBA lecturer at the
Warsaw University of
Technology Business School

🌍 Workshops delivered
across Europe, the USA,
and Brazil
🎓 Founder of the Akademia
Marki (Brand Academy)