I’ve selected a few quotes that perfectly capture where the world of brands is heading. “The rise of artificial intelligence doesn’t necessarily create new challenges

The Story of the Karmi Brand — and the Lesson I Still Carry Today My previous post about the story of the Harnaś beer brand

The biggest mistake I made in my career – and one that eventually led to one of my greatest successes – was related to the

Not every new product is an innovation – and not every innovation is the same.Some create global markets, others merely damage the category and erode

Yesterday, I came across a flyer from La Roche-Posay promoting their new SPF 50+ fluid with an innovative filter protecting against ultra-long UVA rays. Although

Scrolling through today’s internet—especially social media and ads—you might get the impression that AI is already replacing humans.“With this AI app, you can write a

Why do some companies entrust marketing to a Product Manager, while others rely on a Brand Manager? Is it just a difference in job titles – or

Does the role of a product manager look the same in an IT company and an FMCG company? It’s only seemingly the same. Even though the