Training that takes your marketing to the next level – powered by innovation and consumer insights.
In my work, I use my proprietary Product Value Pyramid model.
This tool shows the level of consumer value your products deliver.
Most products offered today are mere imitators.
I help marketing teams reach a higher level – creating products based on insights and mini-innovations – the space where category leaders emerge and brands are born.
As a result, the companies I work with build an advantage that allows them to sell more and more profitably.
Marketing Growth Cycle™
The training programs are built on the Marketing Growth Cycle™ – a framework that outlines the full cycle of competence development for marketers and marketing teams.
It also incorporates proven, real-world marketing tools such as the competitive positioning matrix, product positioning, and the marketing brief.
2-Day Workshops for Marketers
Training
PRODUCT MANAGEMENT IN PRACTICE WITH AI
For whom:
Marketing teams / Brand and Marketing Managers
Program outline
Introduction – how to sell value, not just a product
Marketing analysis
Product strategy
Commercializing the product strategy
Key KPIs for monitoring results
Promotional activity matrix
Benefits:
Participants will learn the standard process of developing a new product — from analysis to commercialization.
Gain knowledge on how to identify growth barriers and spot opportunities for high-potential products.
Acquire practical skills in using AI tools (ChatGPT, Canva) for everyday tasks.
Training
STRATEGIC MARKETING
For whom:
Brand and Marketing Managers, Team Leaders
Program outline:
Strategic analysis
Corporate strategy
Brand and product strategy
Distribution strategy
Go-to-market strategy
Benefits:
Participants will broaden their perspective to include key areas beyond marketing.
Understand business interconnections, leading to more accurate recommendations.
Improve cross-functional collaboration within the company.
Training
BRAND MANAGEMENT IN THE 21st CENTURY
For whom:
Brand & Marketing Managers
Program outline:
The brand as a foundation for growth
Brand development funnel
Brand identity and essence
Effective brand management over time
Benefits:
Participants will develop competencies in effective brand management.
Learn how to build consistency of actions as the foundation for long-term growth.
Gain insights from international case studies and real-world experience.
Training
FACT-BASED MARKETING | Marketing Analysis and Research
For whom:
Marketing teams
Program outline:
What fact-based marketing is
Sales report analysis
Retail audit and competitor report analysis
Marketing research
Principles of professional marketing recommendations
Benefits:
Participants will learn how to draw conclusions from data and research instead of relying on opinions.
Develop the ability to create logical and persuasive marketing recommendations.
Strengthen analytical skills essential for making sound business decisions.
Training
ANNUAL MARKETING PLAN
For whom:
Marketing teams
Program outline:
Structure of a marketing plan
Scope of marketing analysis
Defining objectives and strategies to achieve them
Building the master plan
Outlining marketing project ideas
Budget planning and sales forecast estimation
Benefits:
Participants will gain a step-by-step understanding of a proven structure for building a marketing plan.
Learn how to define objectives and link them to measurable actions and budgets.
Develop parts of the plan using examples from their own company — ready to implement after the training.
Training
NEW PRODUCT DEVELOPMENT
For whom:
Professionals involved in NPD and commercialization tasks
Program outline:
Sources of new product ideas
Product positioning
Conducting consumer research
New product commercialization
Benefits:
Participants will understand the NPD process — from idea generation to product launch.
Learn how to leverage consumer research and marketing tools to minimize the risk of market failure.
Develop concrete solutions and recommendations for their company’s new products.
Training
HOW TO DEVELOP A GOOD MARKETING BRIEF
For whom:
Marketing teams
Program outline:
Basic structure of a marketing brief
How to write the context and project description
How to define marketing objectives and brief objectives
How to define agency tasks
How to evaluate agency proposals
Differences in briefs and what to pay attention to
Benefits:
Participants will gain proven brief templates that can be immediately applied to various projects.
Learn how to clearly define objectives and expectations for agencies, reducing project execution time.
Acquire the skills to prepare precise briefs and accurately evaluate agency proposals — ensuring collaboration outcomes better match expectations.
Training
FINANCE FOR MARKETERS
For whom:
Marketing teams
Program outline:
How to understand financial reports such as the Top Line
Introduction to a product P&L statement
Margins vs. markups — and what they mean for managing product profitability
How to set selling prices so that shelf prices align with product strategy
Monitoring product profitability
Benefits:
Participants will understand basic financial reports and learn how to analyze product profitability.
Discover how margin and markup impact marketing decisions and pricing strategies.
Gain a toolset for monitoring the profitability of products and marketing activities.
Marketing in Practice: Case Studies, Insights & Tools for Managers
