In order to strengthen the global position of Poland’s furniture industry—currently the world’s fourth-largest furniture exporter—the Polish Agency for Enterprise Development has launched a project aimed at developing a strategy for the Polish furniture industry brand. The project will be carried out by a consortium consisting of Marketing Partners Tomasz Ziółkowski and Kantar Millward Brown.
I am proud to share this news, especially since our participation in this major project is the result of winning a public tender organized by the Polish Agency for Enterprise Development. We succeeded against strong competition, not because of pricing, but purely based on the robust, substantive plan for executing this complex project that we presented in our bid.
