Which single task is the greatest challenge for marketers today?
Over the past few years, I’ve had the opportunity to work alongside marketing departments on brand and new product strategies in Poland, as well as
Over the past few years, I’ve had the opportunity to work alongside marketing departments on brand and new product strategies in Poland, as well as
It’s estimated that around 70–90% of new products fail after being introduced to the market. Why do so many new products end in failure? My
How much should we allocate for marketing? This is one of the most frequently asked questions I’ve received from company managers since I began my
In order to strengthen the global position of Poland’s furniture industry—currently the world’s fourth-largest furniture exporter—the Polish Agency for Enterprise Development has launched a project
On March 27, 2018, I had the honor of delivering a short lecture on brand building in the travel industry at the Copernicus Science Centre
When it comes to brands offering multiple products, defining and managing their BRAND IDENTITY is absolutely fundamental to their positive development. Brand Identity is a
