I’ve selected a few quotes that perfectly capture where the world of brands is heading.
“The rise of artificial intelligence doesn’t necessarily create new challenges for brand leaders – but it accelerates and exacerbates the existing ones – exponentially.”
“If your brand isn’t indispensable, it’s likely to become disposable.”
“Measure what matters: the role of brand is the only metric that drives growth – now and next.”
“Do one thing well. A singular focus creates the permission to move across multiple arenas.”
A few key insights from this year’s ranking:
– The total value of brands in the report rose by $150 billion, reaching $3.6 trillion (+4.4% vs 2024).
– Apple, Microsoft, and Amazon remain the top three.
– NVIDIA, Instagram, YouTube, Uber, and Netflix are this year’s strongest risers.
Disruption remains a defining force shaping global brands.
Digitally enabled services and the rise of AI are establishing new winners faster than ever.
Brands that innovate across industries, build cultural relevance, and invest in long-term brand strategy are outperforming even the outperformers.
Source: Interbrand, Best Global Brands 2025 Report
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Which of these brands do you think best represents the future of AI-driven growth?
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