It provides practical knowledge and hands-on guidance on how to create products that customers notice and genuinely want to buy. The guide explains the Value Selling concept and shows how to apply it when building a product strategy.

WHAT WILL YOU FIND IN THIS GUIDE?

• A clear explanation of the Value Selling concept and how to use it in product strategy development

• Practical tools that structure work on a new product: a positioning card, portfolio matrix, and product financial card

• Tips on how to use AI to work faster and more effectively on a unique product strategy

• Guidance on how to implement Value Selling within an organization — even if you are the only person who wants to work strategically

Format: PDF, 20 pages